Consultant 2025 - current

• Built strategic relationships with grassroots advocates, healthcare professionals, and community leaders statewide to increase awareness of threats to Medicaid funding and access to care.

• Coordinated and executed multiple public events and advocacy actions calling on Alaska’s federal delegation to protect Medicaid, amplifying the voices of directly impacted Alaskans.

• Led storytelling outreach, identifying and interviewing 10+ Medicaid recipients, producing narrative assets aligned with lobbying strategy and federal policy goals.

• Created and managed targeted Medicaid-focused communications, including email campaigns, social media content, and coalition partner outreach.

• Collaborated with ACS CAN media staff and local volunteers to generate earned media, including Op-Eds, Letters to the Editor, and broadcast coverage.

• Maintained regular coordination with national and state ACS CAN teams, delivering strategic updates, receiving campaign briefings, and ensuring message alignment.

• Represented ACS CAN in coalitions and aligned advocacy efforts across healthcare, disability, and anti-poverty organizations.
  

Communications and Outreach Director
2023 – 2025

• Developed and implemented a comprehensive communications strategy to align organizational messaging across platforms.

• Directed a full rebranding initiative, including a website rebuild to improve accessibility, information hierarchy, and user navigation.

• Designed and launched a statewide storytelling campaign to increase public understanding of Alaska’s food systems and promote local engagement.

• Managed cross-channel communications including print, radio, and digital ad campaigns in alignment with legislative advocacy timelines and public outreach.

• Built and maintained collaborative relationships with state agencies and partner organizations, including the Division of Agriculture and the Governor’s Office, to align on public messaging and outreach goals.

• Produced toolkits, press materials, and branded assets for use by coalition partners and advocates statewide.

• Increased audience engagement by 75% through targeted content strategy across social platforms.

• Coordinated event outreach and communications logistics for public forums, coalition meetings, and statewide food policy gatherings.

Communications and Creative Director
2017 – 2023

• Directed communications strategy for state-level campaigns focused on climate, voting rights, and civic engagement.

• Designed and executed voter education and youth advocacy programs tailored to rural and urban audiences.

• Produced cross-platform content and managed earned media strategy, securing placements in regional and national outlets.

• Served on the executive team, contributing to long-term planning, budgeting, and capacity development.

• Developed press toolkits and trained staff and volunteers in storytelling, public speaking, and media engagement.

• Partnered with policy and field teams to ensure message alignment and rapid-response communications.

Social Strategist
2014 – 2017

• Developed digital marketing strategies and content for mission-driven clients.

• Managed SEO, social media, and analytics reporting to optimize engagement.

• Supported sustainability campaigns and digital outreach on environmental policy issues.

Marketing Director
2014 – 2015

• Managed outreach and partnerships to expand access to environmental education.

• Led website redesign and SEO improvements; developed branded content for digital platforms.

Managing Content Editor / Lead UX, Web Team
2010 – 2013

• Directed web content strategy and branding for the MPA program.

• Trained internal users in content management systems and best practices.

• Led efforts to improve SEO, web structure, and digital accessibility.